Commercial News

Property technology: The shopping mall sees you coming

Welcome to a new world where advertising can follow you. Tritech Media recently purchased a 20% stake in Geospatial Data Solutions (GDS), a firm that enables shopping mall owners and their tenants to communicate with existing and potential customers using digital channels.

Tritech is a media technology company controlled by the Kirsh family.

The GDS purchase now makes it possible for shop owners to promote their products on a user’s mobile phone as soon as the consumer enters a shopping centre.

The acquisition of GDS follows Tritech’s purchase of Ionizr, a real-time location-based marketing company. Tritech says Ionizr is the first SA company that combines technology, the Internet of Things, analytics, marketing and digital media. It is the key to Tritech’s location-based marketing strategy.

Tritech CEO and founder William Kirsh says GDS is also “highly complementary” to its recently launched service called FetchThem, which the company developed as a platform for advertisers.

Kirsh says GDS has rich data which allows FetchThem to be more precise when generating sales leads.

“The data we are garnering across the Tritech Media group is positioning us as the pre-eminent source of marketable consumer insights in SA,” he says.

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