Known for the finest in convenience shopping and its chic and stylish mix of local and international brands, a decade since opening Morningside Shopping Centre remains absolutely in step with its discerning shoppers’ high expectations.
The new Morningside Shopping Centre opened on 11 June 2009 in the same place the original centre that stood on the site opened 40 years earlier. It promised a quality lifestyle retail that is both exciting and relevant to its market today, and over the past decade has remained firmly committed to achieving this ideal, even in today’s rapidly changing retail landscape.
A hallmark of the centre is its evolving line-up of retailers, each selected for their unique offering, quality products and personal service. Morningside Shopping Centre’s tenth year is proving to be the perfect opportunity to update its unique retail mix to refresh and complete its experience for customers.
“We’re inspired to give our customers the brands, services and products that they really want. Each one of the new brands has been chosen to complement and enhance the centre’s distinctive retail mix,” says Centre Manager Sharon Henry.
The changes mean that nearly one-third of Morningside Shopping Centre’s vibrant 60-plus retail and restaurant mix is being refreshed to ensure the centre’s experience remains truly dynamic, on-trend and sculpted around its discerning shoppers.
“Over the past decade, we’ve always offered the products and services of great brands, and some trends have proven more enduring than others. As our shoppers’ expectations change, so does the variety and choices that we offer them. Two retail categories that are clearly on the rise internationally and right here in South Africa are health and beauty and men’s grooming. We’re adding the brands that bring these trends to Morningside Shopping Centre’s customers,” notes Henry.
The centre ensured a fresh approach continues with its recently opened shops. Havenley Beauty has introduced the Kryolan professional make-up and accessories range to the mix, while CBD Shop welcomes shoppers with its 100% natural, lab tested, Cannabidiol extract products.
And to top this off, category-leading and price-busting pharmacy brand Clicks has commenced trading, bringing the centre’s health and beauty offering to the next level.
Also new in the carefully curated Morningside Shopping Centre experience is the urban contemporary fashion and accessory style of Envy, designer clothing and home goods boutique Colourbox, and the wide variety of local and international supplement brands from Nitro Health & Nutrition.
Kids Emporium now offers the latest ranges in maternity, children’s wear, kids’ essentials, travel systems, décor, toys, and gifts at Morningside Shopping Centre. Eden Tech helps shoppers keep pace with the latest developments in technology and gadgetry and take care of their PC, cell phone and photography needs.
Plush Car Wash opened on the lower parking, offering a full-service steam carwash service to Morningside Shopping Centre guests, which can be done while they shop, conveniently saving them precious time and adding much-appreciated sparkle to a visit.
Of course, convenience is a mega-trend that continues to gain popularity with time-poor modern shoppers, and it is exemplified by the fabulous local brand Frozen for You, which will open at the centre in September 2019. Frozen for You offers customers generous homestyle meals, made with quality ingredients, using simple traditional methods, conveniently created and frozen in the famous By Word of Mouth kitchen.
Sorbet Man is also set to open its full-service male grooming bar in October 2019, offering barbering services such as haircuts and shaves, as well as massages, manscaping, manicures, pedicures and facials.
“We are sure our shoppers are going to love all these excellent names in retail and the new dimension they add to our total shopping and leisure package,” says Henry.
Effortlessly chic, Morningside Shopping Centre is a niche, bespoke community centre anchored by Pick n Pay, Woolworths, @home and Clicks. All this daily convenience is supported by a meticulously curated range of fashion, footwear, sportswear, stationery, restaurants, furnishings, travel agents, home décor and hair, health and beauty and banking.
Morningside Shopping Centre is also unique in that it is managed by its co-owners, Flanagan & Gerard Property Development & Investment and Grapnel Property Group, in keeping with the hands-on owner-managed ethos it strives to achieve with its selection of retailers. Being based inside the centre, its management team is immersed in its experience and acutely attuned to its shoppers, retailers and trends.