Analysis

Cape Town a Top Tourist Destination

Cape Town’s praises resound worldwide. The Mother City is one of the world’s most

vibrant urban hubs and has an undeniably international travel appeal that has

earned it several accolades.

This year alone, it was named Best City in the World for the fourth successive year

in the Telegraph Travel awards – a great feat when considering that over 75 000

readers participated in naming their favourite destinations. Adding to its foodie

appeal, Cape Town was named Best Food City in the World by Conde Nast Traveller.

“Looking at Cape Town solely from an aesthetic perspective, it is easy to see why

tourists from all over the world are rating the city as a top travel destination.

Breath-taking scenery and a multitude of attractions to explore, all make for a

memorable visit. In addition, international travellers have the benefit of the low

rand exchange rate when compared to international currencies, making a visit easy

on the pocket,” says Jacques van Embden, MD & Co-Founder of urban property

developers, Blok.

In January this year, Wesgro, the official Tourism Trade and Investment promotion

agency for Cape Town and the Western Cape, reported that December 2015 was one

of the city’s busiest holiday seasons yet. Some highlights included a 28% increase in

visitors to the Table Mountain Aerial Cable Way and 43% more visitors to Robben

Island Museum. A staggering 180 000 visitors visited the ever-popular V&A

Waterfront on New Year’s Eve.

One trend that has no doubt emerged as a result of local travel to Cape Town, is

semigration – meaning people moving from one part of the country to another in

search of a better quality of life. “It all comes down to people starting to look at Cape

Town as a place where they can settle and perhaps even raise their families too,”

adds van Embden.

Up to 40% of buyers in Cape Town’s Atlantic Seaboard neighbourhoods are from

Gauteng and the Cape is also seeing more buyers from KwaZulu-Natal. Besides the

Atlantic Seaboard, the City Bowl and Central City neighbourhoods as well as

wineland towns bordering Cape Town are also attracting interest from around the

country.

“There are numerous reasons for semigration. Two stand out for me. Firstly,

technology increasingly allows many people to work anywhere. The omnipresent

cloud and increasingly fast and affordable wireless internet connectivity are making

the difference of being in and outside of the office almost negligible for

entrepreneurs and knowledge workers. And when you need face-time with

colleagues and clients, a two-hour flight connects you to the other major cities of

South Africa,” shares van Embden.

“The second reason for semigration to Cape Town is the quality of life. From a range

of great schools and the natural beauty of the Cape to its great climate and good

infrastructure.”

He concludes: “The Cape is a great place to live and work, and more and more

people are realising this, whether as tourists or prospective home-buyers. Cape

Town will increasingly be the destination for semigration in South Africa.”

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